The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Music
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Music
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Craft - Visual & Audio Craft / Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Visual & Audio Craft / Music
Score the iPhone
Agency: R/GA / New York
Client: Verizon Category: Craft - Visual & Audio Craft / Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19013G
Award:
2019 Digital Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19014S
Award:
2019 Digital Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19036M
Award:
2019 Digital Craft Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19037M
Award:
2019 Digital Craft Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19038M
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19039M